A good number of our clients live, work, or shop around Newmarket — close enough that the trip to us in Parnell barely registers as a trip at all. If you're searching for fine piercing or gold jewellery near Newmarket, it's worth knowing what's a short drive away rather than assuming the nearest option is the only one.
This isn't a comparison of studios. It's an honest account of what we do, who tends to come to us from around Newmarket, and why the extra five minutes is usually worth it for the kind of piercing experience people are after.
How close we actually are
Platinum Point is at 389 Parnell Road — about five minutes by car from Newmarket's main shopping strip, and an easy walk or short bus ride if you'd rather not drive. For most people coming from Broadway, Remuera Road, or the surrounding streets, it's a shorter trip than crossing town for almost anything else.
What people are usually looking for
The clients who come to us from Newmarket are generally after one of two things: a fine piercing done properly, with the time and care that an appointment-only studio can offer, or BVLA gold jewellery — either as a first piece or as an addition to an ear they've already started building.
Newmarket has plenty going on, including jewellers and piercing options of its own. What we offer that's harder to find nearby is the specific combination of solid gold jewellery in real depth and an appointment structure built around one client at a time, not a counter you queue at.
The BVLA difference
We hold New Zealand's largest in-stock BVLA selection — solid 14k and 18k gold, hand-set with genuine stones, handcrafted in Los Angeles. That depth matters in a very practical way: when you come in, the choice in front of you is real. You're not picking from the three pieces that happened to be in stock — you're looking at a tray that actually represents the range BVLA makes.
If it were my ear, I'd tell you honestly which piece I'd choose. The decision is always yours — but you're never choosing from a thin selection.
Appointment-only, even for a quick visit
We don't do walk-ins, even for something simple. Every visit — whether it's a single lobe or a full curation consultation — gets a dedicated slot with no one else's appointment running alongside it. For a lot of Newmarket clients used to the convenience of just turning up somewhere, this takes one extra step: booking ahead. In exchange, the appointment itself isn't rushed, and you're not waiting behind someone else's piercing.
Worth the five minutes
We're not going to pretend the distance doesn't exist — it does, and if pure convenience is what matters most, somewhere closer might make more sense. But if what you actually want is a considered consultation, an honest opinion on what suits your ear, and a genuine choice of fine gold jewellery, the short trip from Newmarket to Parnell tends to be the easiest five minutes people spend on a decision they'll be wearing for years.
389 Parnell Road — about five minutes from Newmarket's main strip. By appointment, Wednesday through Monday.
Book your appointment →Fine piercing near Newmarket — frequently asked questions
How far is Platinum Point from Newmarket?
About five minutes by car, and an easy walk or short bus ride if you'd rather not drive. We're at 389 Parnell Road, just over the rise from Newmarket's main shopping strip.
Do I need to be a regular Parnell visitor to book with you?
No. Plenty of our clients live or work around Newmarket, Remuera, and the CBD and come to us specifically for the BVLA selection and the appointment-only approach — the short trip is the only adjustment.
What's different about Platinum Point compared to a studio closer to Newmarket?
We hold New Zealand's largest in-stock BVLA selection — solid 14k and 18k gold, handcrafted in Los Angeles — and we're appointment-only, which means your visit is built around you rather than fitted in between walk-ins. If gold jewellery and an unhurried consultation matter to you, that combination is hard to find elsewhere in Auckland.
Can I see the BVLA range before booking?
Yes — browse the collection online first if you want a sense of what's available, but the tray in person is always more useful than photos. Pieces read differently against your own skin and ear than they do on a screen.
Browse the BVLA collection before you come in, read about what to expect at your first appointment, or see more on piercing near Newmarket.