BVLA Jewellery New Zealand
The complete guide to buying BVLA in NZ —
what it is, how it works, and where to find it.
BVLA — Body Vision Los Angeles — is the world's most recognised brand of fine piercing jewellery. Solid 14k gold, hand-set gemstones, handcrafted in Los Angeles since 1996. If you've seen stunning curated ears on Instagram or Pinterest and wondered where the jewellery is from, it's almost certainly BVLA.
In New Zealand, there is one place to find it: Platinum Point Piercing, 389 Parnell Road, Parnell, Auckland. We are New Zealand's only exclusive BVLA studio — a relationship built through years of shared commitment to safe piercing practice and exceptional jewellery standards.
This guide covers everything you need to know: what BVLA is, the styles available, how the pricing works, and what to expect when you come in.
What is BVLA?
Body Vision Los Angeles has been making piercing jewellery since 1996. What separates BVLA from every other jewellery brand is the combination of material quality, craftsmanship precision, and the depth of design range — over 3,000 unique pieces, each made to order in solid gold.
BVLA is not available in retail stores, not sold online direct to consumers, and not stocked in most studios. It is sold exclusively through a small, carefully selected network of authorised piercing studios worldwide. That selectivity is part of why the quality has never wavered in 30 years.
Every BVLA piece is made in their Los Angeles workshop by hand. Gemstones are hand-set. Quality checks happen at the factory before each piece ships. There is no offshore production, no plating, no shortcuts.
BVLA styles
BVLA makes jewellery for almost every piercing placement. The collection is organised by piece type — here are the main categories.
The decorative top that clicks onto a threadless post. The most popular BVLA category — flowers, chains, drops, charms, prong-set stones. Works with any 18g or 16g threadless post.
Seamless rings and hinged segment rings in a range of gauges. Suited to helix, daith, conch, septum, and nostril. Clean lines, subtle presence.
Curved barbells for daith, rook, and eyebrow placements. Straight barbells for industrial piercings. Often paired with BVLA end pieces for full customisation.
Internally threaded and threadless flat-back labret posts. The backbone of most ear curation builds — a flat disc inside, BVLA end piece outside.
Fine gold chains that connect two piercings — helix to lobe, conch to helix. A signature of curated ear styling. Added at a consultation once placements are healed.
Statement pieces with hand-set diamonds, sapphires, emeralds, and other stones. From delicate single-stone prong sets to intricate cluster arrangements.
Solid gold, always
Every BVLA piece is solid 14 karat gold. Not gold-plated. Not gold-filled. Not gold vermeil. Solid gold through and through — the same gold used in fine jewellery you pass down through generations.
This matters for piercing because plated jewellery wears through over time, exposing base metals that can cause allergic reactions and infections. Solid gold has no base metal to expose.
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14k Yellow Gold
Classic warm gold tone. 58.5% pure gold alloyed with silver and copper. The most popular choice at Platinum Point — warm against skin, complements most complexions.
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14k White Gold
Cool, silvery tone achieved by alloying with palladium or platinum. Rhodium-plated for brightness. The modern, minimal look — pairs well with diamond and white gemstones.
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Hand-set gemstones
Diamonds, sapphires, emeralds, opals, rubies, and other stones. Each set by hand in LA. Prong, bezel, pavé, and flush settings depending on the design.
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Implant-grade compatible
Solid 14k gold is fully biocompatible and appropriate for use in healed piercings of any age. BVLA pieces can also be used as downsize jewellery in fully healed placements.
BVLA prices in New Zealand
BVLA pieces are priced in USD at source and converted to NZD. Prices vary with the exchange rate and gemstone specifications. The ranges below reflect current stock at Platinum Point.
All prices include GST. No import tax or hidden fees — pieces are held in-studio, not ordered in from overseas.
Prices are indicative and subject to current stock and exchange rate. All prices include NZ GST. Insertion into existing piercings is included in the consultation appointment — no separate fitting charge.
How to buy BVLA at Platinum Point
BVLA cannot be purchased without a studio visit — pieces must be sized and fitted safely by a trained piercer. Here's how it works.
Book a jewellery consultation at platinumpoint.nz/book. Select "jewellery consultation" — no new piercing required. Appointments are 30 minutes.
In studio, you'll browse the tray — our full range of current BVLA stock. Thomas or Kat will help you identify pieces that work with your anatomy and existing piercings.
Once you've chosen a piece, your piercer checks the gauge, length, and fit. BVLA threadless ends require a compatible post — we can check or replace your existing post if needed.
The piece is inserted by your piercer using sterile technique. You leave wearing your new BVLA. That's it — no waiting, no shipping, no overseas order.
Why Platinum Point is NZ's only option
BVLA selects its authorised studios carefully. They look at piercing standards, studio hygiene practices, piercer training, and commitment to safe jewellery. Most studios don't qualify. Most countries have only a handful of authorised stockists.
Platinum Point became New Zealand's only exclusive BVLA studio after years of practice and relationship-building. It is the only place in the country where you can walk in, see a full range of BVLA pieces, and leave wearing one.
- Exclusive authorisation Platinum Point holds New Zealand's only exclusive BVLA studio agreement — the result of meeting BVLA's strict standards for piercing practice and jewellery handling.
- Physical stock held in Auckland Unlike some studios that order BVLA to request, we maintain a curated range in-studio. No waiting weeks for an overseas shipment — browse and buy on the day.
- No import costs or surprises Pieces are already in New Zealand, GST included. The price you see is the price you pay — no duty, no customs, no conversion anxiety.
- Expert fitting included Every BVLA purchase comes with safe, sterile insertion by a trained specialist piercer. No guess-work, no online DIY risks — just a clean, properly fitted piece.
- Ongoing support If a piece ever loosens, needs resizing, or you want to switch jewellery as your ear curation evolves, we're here. Our relationship with clients doesn't end at the door.
BVLA in NZ — answered
Where can I buy BVLA jewellery in New Zealand?
Platinum Point Piercing, 389 Parnell Road, Parnell, Auckland — is New Zealand's only exclusive BVLA studio. BVLA is not available online or in retail stores. To buy BVLA in NZ you need to book a consultation appointment with us.
Can I buy BVLA online in NZ?
No. BVLA does not sell direct to consumers — online or otherwise. All BVLA is sold through authorised studios only. Anything sold as "BVLA" on TradeMe, eBay, or independent websites is either unofficial stock or counterfeit. If you want genuine BVLA in NZ, Platinum Point is NZ's only exclusive BVLA studio.
How much does BVLA jewellery cost in NZ?
BVLA pieces at Platinum Point start from around $300 NZD for simpler end pieces. Stone-set and diamond pieces range from approximately $380 to $1,200+ depending on the design. All prices include NZ GST. Fitting into an existing healed piercing is included in the consultation appointment.
Do I need a new piercing to buy BVLA?
No. You can come in for a jewellery consultation to upgrade existing healed piercings to BVLA — no new piercing required. We'll select pieces that work with your anatomy, size and fit them correctly, and insert them for you using sterile technique.
Is BVLA real solid gold?
Yes. All BVLA is solid 14 karat gold — either yellow or white gold. It is never plated, filled, or coated. Solid 14k gold is biocompatible, tarnish-resistant, and appropriate for use in both fresh and healed piercings.
How do I book a BVLA consultation?
Book online at platinumpoint.nz/book — select "jewellery consultation." Appointments are at our Parnell studio, 389 Parnell Road, Auckland. We're open Tuesday–Saturday, 10am–6pm. By appointment only.
Book your BVLA consultation
Browse our full range of current BVLA stock in person. No new piercing required — you're welcome to come in purely to explore. Appointments are 30 minutes at our Parnell studio.