New Zealand's Only Exclusive BVLA Studio

Body
Vision
Los Angeles

Handcrafted in Los Angeles since 1996. 3,000+ original designs. 233 gemstone types. The world standard for fine piercing jewellery — and Platinum Point carries the largest BVLA stock in New Zealand.

Book a Consultation The BVLA Story
3,000+
Original designs
233
Gemstone types
1996
Founded, Los Angeles
100%
Handmade in LA County
What Makes BVLA Different

This is not fashion jewellery

BVLA is designed specifically for body piercing — from the threading system to the proportions of each piece to the gauge of every post. The anatomy comes first. The artistry follows from there.

Platinum Point is New Zealand's only exclusive BVLA studio. Every piece we stock is BVLA — nothing else. That means genuine, correctly stored, properly fitted jewellery, selected by a piercer who has spent years working with the collection.

Browse the collection →
◆
Solid Gold — No Plating
Every BVLA piece is solid 14k or 18k gold — or platinum. No base metal. No coating that wears away. The piece you hold is the same throughout, surface to core, now and in twenty years.
✦
Hand-Set Genuine Stones
Diamonds, opals, sapphires, tourmalines, chrysoprase — set by hand in LA. Each setting is manipulated for the specific stone type. Machine production cannot achieve this precision or variety.
▪
Made In-House in LA
Designed, handmade, and polished in BVLA's own factories — not outsourced, not made overseas. Complete quality control from first sketch through delivery. Backed by a lifetime guarantee.
✓
Never Sold Direct
BVLA has never sold online or directly to end clients — a deliberate principle held since 1996. The jewellery must be married to a service. Every purchase goes through an authorised studio.
The Collection

BVLA piece types

3,000+ original designs across a range of styles — all solid gold, all handmade in Los Angeles. Your consultation will explore what's right for your specific placement and anatomy.

01
Cluster — Threadless End
Multiple stones grouped into a single setting — the signature BVLA look. Available across an enormous range of stone combinations, from subtle white diamonds to vivid opals, sapphires, and chrysoprase.
Helix · Lobe · Conch
02
Single Stone — Threadless End
A single stone set in solid gold. Understated and precise. Works beautifully in any placement — the simplicity of a single stone in a material that earns it.
Any placement
03
Flower — Threadless End
Petal arrangements with stone centres. Highly detailed, immediately recognisable. Available in many sizes and stone combinations — your piercer will guide you to the right scale for your placement.
Helix · Forward helix
04
Anatomical — Threadless End
Pieces inspired by natural forms — leaves, feathers, fan shapes, shells. Statement pieces for placements that can carry them, in more than 60 gemstone options per design.
Helix · Conch · Lobe
05
Seam Ring — Plain & Set
Continuous rings in solid gold — plain for a refined minimal look, or set with a stone or cluster. Ideal for helix, daith, and forward helix placements.
Helix · Daith · Forward helix
06
Clicker — Hinged Ring
A hinged ring with a precise click closure. Practical for placements that benefit from an easy-open ring, with a range of decorative elements. Daith, tragus, and forward helix are natural homes.
Daith · Tragus · Helix
07
Fixed Bead Ring — Classic
A solid gold ring with a fixed decorative bead or stone at the front. A timeless form. Works beautifully in nostril, helix, and conch placements.
Nostril · Helix · Conch

Current stock varies. Book a consultation to view available pieces — your piercer will pull relevant options for your specific placement before your appointment.

What to Expect

BVLA pricing

BVLA pricing reflects solid gold, hand-set genuine stones, and handmade manufacture in Los Angeles. If BVLA only offered cubic zirconia and synthetics, pieces could be less expensive. That is not what BVLA does — and it's why the collection is worth having.

Simple pieces
Single stone, plain rings
The entry point to the collection — still solid gold, still handmade in LA, still backed by a lifetime guarantee. Single-stone threadless ends, plain seam rings.
From
~$300 NZD
Mid-range pieces
Clusters, set rings, flowers
Multiple stones, more complex settings. The range where most clients find their piece. Available in a wide variety of gold colours and stone combinations.
From
$450–700 NZD
Statement pieces
Complex, rare, custom
Multi-stone anatomical settings, rare gemstones, large statement pieces. Custom orders available and sourced on request. Priced on specification.
From
$700–1,500+ NZD
How custom & special orders work →

Jewellery is priced separately from any piercing service. All pricing confirmed at consultation — no obligation to purchase on the day.

Why Consultation Only

Why BVLA isn't in an online shop

Nick Martin has held this principle since 1996: the jewellery must be married to a service. An online shop can show you a piece that looks beautiful on a model. It cannot tell you whether that cluster is too large for your conch, whether the post length is right for your helix, or whether the stone you love will sit proud or sink.

A consultation can tell you all of that — and is the only way to ensure your investment lands exactly right rather than approximately right.

Book a BVLA Consultation
  • Anatomy Assessment
    Your piercer assesses the depth, angle, healed condition, and gauge of the piercing — ensuring the piece will sit correctly and wear comfortably for years to come.
  • Curated Selection
    With 3,000+ designs and 233 gemstone types, the options are genuinely vast. Your piercer narrows the field to what will actually work for your placement — then helps you find the piece within that.
  • Investment Protection
    BVLA is a significant purchase. The consultation exists to protect that investment — ensuring you choose a piece you'll love in ten years, not one you'll question in ten days.
  • NZ's Largest Genuine Stock
    Platinum Point is New Zealand's only exclusive BVLA studio. Every piece we stock is genuine BVLA — correctly stored and fitted by a piercer who knows the collection in depth.
Book a Consultation

See the collection in person

BVLA consultations are 45 minutes. Your piercer assesses your piercing, walks through relevant pieces from our stock, and fits the piece if you choose one on the day. No obligation to purchase.

Book a BVLA Consultation Browse the Collection

Appointment only · 389 Parnell Road, Auckland · By appointment only

The BVLA Story

Built from nothing

BVLA's founder Nick Martin arrived in the United States in 1986 with seventy dollars and a one-way ticket. He spent his first night in a doorway in Queens. He washed dishes, cooked, and did whatever work he could find. Over the next decade, he taught himself to make jewellery in the back room of a Provincetown shop — unusual pieces for clients the traditional trade wasn't interested in serving.

After a serious injury left him without income, he strapped his crutches to his motorcycle and rode to San Francisco. Still on crutches, he walked into Body Manipulations and sold his first pieces. Body Vision Los Angeles had begun.

He drove the line to tattoo shop after tattoo shop across the country. The rejections were relentless — "I don't like gold," "What the hell is that?" "Get out." He kept going because his medical bills forced his hand, and because he could see something the industry hadn't yet recognised: there was a real market for precious metals body jewellery, made in America, made properly.

BVLA was the first precious metals manufacturer of body jewellery in the United States — and for a long period, the only one. The traditional jewellery industry treated the category as beneath them. At gem fairs, Nick would be ignored the moment vendors read his name tag.

He believed in what he was building anyway. He moved to Los Angeles — a jewellery district, skilled artisans, better logistics — and set about becoming, as he put it, "the Tiffany of body jewellery."

Today BVLA employs over 150 people across five factories in LA County. Every piece is still handmade there. The artisans who joined in the early years are still there. Zero staff turnover — because BVLA built the kind of workplace people don't leave. And BVLA has held one principle since the very beginning: the jewellery must be married to a service. It is never sold directly to the public. Only through authorised studios.

"I sometimes think what would have happened had I not injured myself so severely. Would I be an aging snowboard instructor and marginal jewelry hobbyist?"

— Nick Martin, Founder of BVLA

"Our mission is simple: to provide beautiful, expertly crafted pieces that allow piercers and the shops they work in to generate a good livable income."

— Nick Martin, Founder of BVLA
150+
Full-time employees across 5 LA County factories
48k
Individual design and gemstone combinations in the database
0%
Staff turnover — many employees have been there 10–20 years
∞
Lifetime guarantee against manufacturing defects on every piece
48,000+
The scale of BVLA

Individual design and gemstone combinations in the BVLA database — Aquamarine to Zircon.

Most body jewellery brands offer around 40 designs. Not 400 — forty. BVLA's library runs to more than 3,000 original designs, each available across 233 genuine gemstone types in multiple sizes and configurations. The breadth isn't accidental — it's the result of three decades of original design work, built one piece at a time, in Los Angeles.

Questions

BVLA FAQ

BVLA is not available through an online shop — this is a deliberate policy BVLA has held since 1996. The jewellery must be paired with a piercer who can assess your anatomy before any piece is selected. You're welcome to browse BVLA's own website for inspiration and bring references to your consultation.
BVLA's founder has addressed this directly: if BVLA only offered cubic zirconia and synthetic stones, pieces could be less expensive. The range includes 233 genuine gemstone types — each requiring its own hand setting approach — across 3,000+ original designs (most competitors offer around 40). Every piece carries a lifetime guarantee against manufacturing defects.
Yes. BVLA solid gold is implant-grade and completely appropriate for fresh piercings — many clients choose their BVLA piece from day one rather than starting with titanium. If you're switching from an existing piece into BVLA, the piercing needs to be healed first, so that the change can be made cleanly. Either way, every consultation includes an assessment to confirm the piece and placement are right for your anatomy.
Yes — bring a reference image to your consultation. Your piercer will assess whether it's anatomically suitable and can order it if so. Not everything is held in stock; some pieces are ordered to specification, adding some lead time. Your piercer will advise on what's available immediately and what needs to be sourced.
Platinum Point is New Zealand's only exclusive BVLA studio. BVLA is never sold online by BVLA directly, and any piece sold through an unauthorised channel cannot be guaranteed authentic. Purchasing through Platinum Point guarantees the real thing, properly stored and fitted by a piercer who knows the collection.
45 minutes. Your piercer assesses your healing status, discusses your aesthetic preferences, walks through relevant pieces from our stock, and fits the piece if you choose one on the day. No obligation to purchase — the consultation exists to ensure that if you do buy, it's exactly right.